PlayMetrics Acquires SportsEngine from Versant

PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all the assets of SportsEngine from Versant Media Group, Inc. The transaction includes SportsEngine’s full suite of software and payments products, covering club, league, tournament, and studio management platforms.

SportsEngine’s portfolio includes SportsEngine HQ for club, league, and team management; SportsEngine Motion for studio and class-based sports; SportsEngine Tourney for tournament management; SportsEngine Play for live and on-demand video and training content; and SportsEngine AES for volleyball competition management.

“PlayMetrics has redefined what technology can do for youth sports — and this acquisition accelerates that mission further and faster than we could before,” says Mike Doernberg, CEO, PlayMetrics. “SportsEngine customers can expect the same great service they rely on today and will gain access to the full depth of technology offerings PlayMetrics has built. Our goal is singular and we won’t stop until we’ve achieved it: build the best platform for youth sports operators.”

“SportsEngine is a high-quality business with a strong offering in the youth sports ecosystem, and we are proud of the platform we’ve built,” says Will McIntosh, President of Digital Platforms and Ventures, Versant. “This transaction reflects a strong outcome for Versant and positions SportsEngine for continued growth under PlayMetrics’ leadership.”

Ropes & Gray served as legal counsel and LionTree Advisors as exclusive financial advisor to PlayMetrics. Gibson Dunn served as legal counsel and Lazard as exclusive financial advisor to Versant.